Toyota named automobile

December 23 2016, Belleville Toyota

Toyota named automobile

Toyota has been identifed as "Brand of the Year" in the automobile category after receiving the highest Equity score among automobile brands included in the 2012 Harris/Decima EquiTrend study.

The study addressed 956 brands in 24 product catergories. Each brand's Equity score was determined through a composite of three measures: familiarity, perceptions of quality, and consideration for purchase.

Harris/Decima collected the opinions of 13,384 Canadian consumers aged 15 and over during July and August.

It is the second consecutive year Toyota has emerged from the study as the highest ranked automobile brand in Canada.

We spend a lot of time listening to Canadians and adopting their lifestyle wants and needs across our product lineup, said Seiji Ichii, President, Toyota Canada Inc. We value being recognized as Brand of the Year in both 2011 and 2012 as this award speaks directly to Canadians appreciation and consideration of the quality, value-added vehicles Toyota offers.

Apart from Equity, the Harris/Decima EquiTrend study also includes 14 other measures, covering aspects such consumer connectedness to a brand, brand performance versus expectations, perceptions of brand momentum and the level of advocacy among consumers.

Harris/Decima is a long-established marketing research firm in Canada and a division of Harris Interactive, one of the largest global marketing research firms.

Second consecutive year Toyota is highest ranked auto brand in Canada

Contact Us

Other Articles That May Interest You

2019 Toyota RAV4: the best-selling SUV gets even better +

January 30 2019,

2019 Toyota RAV4: the best-selling SUV gets even better

Toyota has always distinguished itself from its competition by offering reliable, comfortable and efficient vehicles that emphasize efficiency and refinement. This personality has served the Japanese manufacturer very well, but in the last few years Toyota has been trying to inject an added touch of sportiness to the models in its range. The best example is the 2019 Toyota RAV4. The RAV4 has... Read more
The first reviews of the 2019 Toyota RAV4 are out +

December 30 2018,

The first reviews of the 2019 Toyota RAV4 are out

The 2019 Toyota RAV4 will be one of the most important models to hit the road next year. Already for sale, the RAV4 tops the list of best-selling SUVs in Canada and things can only get better from here. Let’s have a look at the brand-new 2019 RAV4 by checking out some early reviews. There are plenty of reasons why the RAV4 has edged out the Camry and Corolla when it comes to sales for the... Read more